Lancet Taps MicroStrategy Alum to Lead New West Coast Practice
By 
Keith Reynolds Brings Supply Chain, Online and Digital Media Experience
When you ask Keith Reynolds about Business Intelligence, be prepared for some enthusiasm. A lot of enthusiasm. The leader of Lancet’s new West Coast practice brings a clear passion for big data to his work.
“BI is all about empowering people,” Keith explains. “I love the constant changes and the problem solving it requires, and most importantly, the opportunity to surprise and delight the business. It’s rewarding to help individuals realize the true insights within their data and really leverage the power of their BI platform.”
In his new role, Keith oversees the growing MicroStrategy population in the western U.S. with a dedicated Lancet practice for the region. He is based in Los Angeles and will work directly with clients all along the west coast, as well as companies in Arizona, Idaho, Montana and Nevada.
Keith brings more than a decade of hands-on and strategic BI experience, including stints at Starbucks Coffee Company, NBC/Universal Home Entertainment and the internet division of Walt Disney. While at Edmunds.com, he was a key contributor in monetizing the company’s data warehouse. He began his career working side-by-side with Lancet founder Randy Mattran at MicroStrategy, and holds both an MBA and a master’s degree in management information systems.
“Keith’s combination of project leadership, MicroStrategy skill and diverse BI experience makes him a great asset to Lancet and to our customers,” states Randy Mattran, Chief Operating Officer for Lancet. “We’re excited to have him establish a larger Lancet presence in the western U.S.”
Keith can be reached at 310.745.2470 or kreynolds@lancetsoftware.com.
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