If you blinked you may have missed it but Lancet got a one sentence mention in the Sunday business section of the Star Tribune – the article was regarding iPad usage by employees in an advertising firm, and they snuck in a reference to Lancet as well. The mention appeared on page 2 of the business section in the “Inside Track” section:
The 150 employees of the Martin/ Williams ad agency got a nice surprise recently when management presented each of them with their own iPad. “We want everyone to stay engaged and be curious,” said agency CEO Tom Moudry. “We’re an agency that jump starts our clients’ brands and this is a symbol of our conviction to stay relevant.” Lancet Software in Burnsville did the same for its 40 employees last month.
The iPad retails for about $500 so, times 150, which would be an investment of approximately $75,000 for Martin/Williams minus any volume discount and roughly $20,000 for Lancet.
But as it turns out Lancet (and Martin/Williams) are in good company. According to the most recent edition of “Information Week” approximately 65% of Fortune 100 companies are in the midst of a pilot or deployment of the iPad. Editor Bob Evans poses the question “have the CIO’s at 65 of the largest companies in the world spontaneously and simultaneously gone stark raving mad? Or have they realized that these devices help employees engage more effectively with one another and significantly increase the likelihood of increasing revenue for those companies by getting better information more quickly into the hands of decision makers.”
Now, doesn’t that sound like the definition of BI?
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